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Whether you are just starting in your business or have been around for some time, building an online presence is essential for branding and creating an effective marketing strategy. To grow your business and your following, having a robust online presence is key. The digital age gives way to so many tools to effectively build your brand and showcase what your company has to offer. Especially in small businesses, it’s essential to invest in a strategy that will reach out to a large number of potential customers who are highly active on the internet.

Unfortunately, some businesses may not understand the importance of creating a strong online presence and can overlook some of the smaller details in doing so. Let’s take a look at a few of those common missteps that a business can make and how you can go about fixing it to ensure a stronger online presence.

Website
Your company’s website is one of the most critical aspects of an effective digital marketing strategy. Most clients will check out a company’s website to get all of their information, check out what services are being offered and also see what other clients they currently work with or have worked with. Some businesses make the mistake of either not creating a website or have one, and it is very sloppy looking. A clean and attractive site will show potential clients and customers you are the real deal and are a professional business. Thankfully, there are many different website building tools you can utilize depending on your budget to ensure your website looks clean and professional.

Social Media
Your social media strategy is essential to gaining followers, engaging with your audience, and reaching out to more people in general. There are many social media outlets you can utilize based on your specific business, but you should choose the ones that can reach your target audience and create a stronger online presence.

Mobile Optimization
Some may like to think that people still access websites and social media from their desktops, but with the smartphone market continually growing and changing, our phones have become the way we obtain all of our information. When creating a website, making sure it can be accessed by mobile phone is very important to develop the professional, clean feel. If a potential customer isn’t able to access your website through their smartphone easily, they won’t take the extra step and view through their desktop. Accessibility through multiple platforms is key in building your online presence.

There are quite a few common mistakes businesses will make during their digital marketing strategy of creating their online presence. Thankfully, investing time, energy, and professionalism will help to avoid making these mistakes and provide a successful online presence for your business.