There are many ways marketing and sales departments work hand in hand, but getting everyone on the same page can sometimes be a struggle. In order to continue bringing in customers and revenue, marketing must support the efforts of salespeople within the company. Let’s dive into some of the specific ways marketing supports the sales team.
Take on everyday tasks
The sales department can only do so much in a day or weeks time. Sometimes with the mundane assignments that need to be completed, they have less time to generate leads and sales to bring in more customers and revenue. The marketing department will use their tactics to take on sales’ tasks and free them up for more important work.
Email newsletters, tracking, and templates
Email correspondence is another task that marketing assists with to relieve sales from extra work in dealing with clients and follow-ups. Newsletters can be completely created and designed by the marketing department along with email templates and canned responses to shorten the follow-up process.
Create procedures for data sharing
In order to continue keeping everyone on the same page, marketing and sales will develop procedures to share data. Providing lead intelligence to the sales team is beneficial in order for sales to target each one’s specific needs. This goes hand in hand with any sales data that needs to be passed onto marketing. That way they can procure the best information with leads.
Managing Sales Online Reputations
Another great way marketing supports the sales team is by managing their online reputations. Depending on their search results and what is lingering on the internet, marketing will clean up their online reputation in order to remove some of the possible negative connotations associated with certain salespeople and in turn, generate more trust and leads.
Sales are supplemented in many ways by the marketing team, to create more focus on leads and revenue for the company. Almost all of marketing’s tactics are solely created to generate sales, so they easily work in tandem on company goals. Without the other, neither would thrive and move their companies forward.