by Geoffrey Byruch | May 16, 2019 | Business, Geoffrey Byruch
Branding and marketing are crucial elements for businesses large and small. Creating an engaging brand and putting that brand in front of potential customers and clients is easier said than done. For a small business, there likely isn’t an entire in-house team...
by Geoffrey Byruch | Apr 1, 2019 | Business, Geoffrey Byruch
When you are a small business, it’s important to think outside the box in deciding on the best marketing strategy. Over the years, digital marketing has become a large part of the procedure for many businesses because of the ease of use with most of these tactics....
by Geoffrey Byruch | May 23, 2016 | Business, Business News, Entrepreneur Advise, Entrepreneurship, Geoffrey Byruch
Launching a new product or service today is not what it used to be ten (twenty) years ago. Back in the day, all you would need to do is hire a public relations agency to help craft a simple press release and set your company, your product, and your services up for a...
by Geoffrey Byruch | May 16, 2016 | Business, Business News, Entrepreneur Advise, Entrepreneurship, Geoffrey Byruch
Regardless of what industry you are working in, branding will always play an integral role for the success of your business. But what exactly does ‘branding’ mean? Isn’t it the same as marketing? The differentiation between the two concepts is actually one of the...
by Geoffrey Byruch | May 9, 2016 | Business, Business News, Entrepreneur Advise, Entrepreneurship, Geoffrey Byruch
At the early stages of your startup, founders often struggle to come up with a strong underlying message that is relatable to the everyday problems of the general public. As much as they can speak about the product and the company, relaying that information to the...
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