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Running a small business is no easy task. Marketing is a critical part of your success, no matter what type of business you have or how small it may be. It can be easy to put this aside because you have so much to do in the day-to-day operations of your business, but you can improve your marketing without much effort if you know where to look. Here are some great ways to capitalize on marketing your business.

Study the Competition
Your competitors likely have some type of marketing plan in place already. Look at how they are utilizing their marketing to attract customers, as well as what doesn’t work for them. If your business is a physical one, you can even visit your local competitors to introduce yourself and see how they conduct business on a day-to-day basis. Take ideas from everywhere and utilize them to create the ideal marketing plan for your business.

Get Online and Get Noticed
The business world is no longer “online optional”. If you do not have an online presence, you are not going to attract business. The great thing about online marketing, though, is that you don’t have to spend a lot of money. There are sites that offer free tools and tips for marketing your business. Plus, you can set up social media accounts at no cost and update those with marketing messages to keep your customers engaged. Social media and email marketing are going to be two of your best resources as a small business.

Utilize Free Resources
As mentioned above, there are a lot of free tools and resources out there for small business owners who need help with their marketing campaigns. Take advantage of as many of these as you can. Explore all of the free and cheap marketing resources available to you before you spend a dime. You might be surprised at how much publicity you can get with a minimal investment.

Hire Professionals
If all else fails, or if you find you are too busy to handle your small business marketing, you can hire someone to do it for you. You don’t have to hire the swanky downtown agency all the big companies use. You can find local and remote marketing professionals ready to help you build your business brand, all waiting to be hired online.